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Overview


Los Alamos Tourism Strategic Plan

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Overview


Los Alamos Tourism Strategic Plan


Project Overview

Recent events have redirected Los Alamos County’s focus on the tourism industry as an economic driver. The shift began with the economic recession when LANL’s workforce reductions resulted in a significant decrease in gross receipts tax. By 2013, cut-backs in Lab contracting took their toll on Lodgers’ Tax Revenues which hit an all-time low, compounded by the loss of hotel rooms with the temporary closure of two lodging establishments. Since then, the New Mexico Tourism Department successfully launched the New Mexico True brand.  

Since that launch in 2012, total visitation to the state has increased by 1.45 million (from 32.55 million to 34 million) and visitor spending increased from $5.7 billion to $6.3 billon; thus providing proof that the tourism industry is a growing and sustainable contributor to the State’s economy. Lift and lodge operations at Pajarito Mountain were turned over to a private company in 2014, bringing snowmaking and other improvements to extend operations and profitability during the winter. In 2015, Los Alamos was designated a New Mexico True destination and regularly hosts the governor, the tourism secretary and the tourism commission at several events each year.

Also, in 2015, Los Alamos became the gateway to three National Parks, adding the Valles Caldera National Preserve and the new Manhattan Project National Historical Park site to Bandelier National Monument—all within a 5- to 30-minute drive from downtown Los Alamos. Throughout the better part of the last decade, visitation to Los Alamos’ tourism attraction has grown 6% and Lodgers’ Tax Revenues have increased 13%. In order to sustain and manage the growth of our tourism economy, we need a strategic, collaborative plan closely linked to our economic development initiatives and goals that considers all tourism assets, marketing efforts and impacts.

The Los Alamos County Tourism Strategic Plan will help unify ongoing tourism efforts, and position the County to optimize tourism economic development for the benefit of the community. The plan will guide and provide direction to the County and partners when making decisions relating to tourism, community investment, cultural opportunities and physical development.  This initiative is intended to benefit both community residents and tourists.

For information about current Los Alamos visitor offerings go to http://www.visitlosalamos.org/

 
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How to Get Involved


How to Get Involved

How to Get Involved


How to Get Involved

We want to hear from you to understand what you think about tourism in Los Alamos County. Input from residents, employees, business owners, and visitors will help guide the development of this plan.

Upcoming public input meetings and online forum events are anticipated for early September, 2017 and early October, 2017. More information will be provided as the dates approach, but in the meantime, please contact us at info@LosAlamosTourismPlan.com with questions or to sign up for project updates.

The community aspirations, concerns, and identified opportunities will be tapped into through a variety of stakeholder engagement events. Los Alamos County and our consultants, Design Workshop, will conduct planning work through an open and public forum, so all residents, business owners and other stakeholders are encouraged to provide their perspective, ideas, and understanding of tourism and community issues.

In addition to public meeting input, the County has appointed a Steering Committee composed of a diverse group of 23 citizens to inform and guide the plan development. Focus Group meetings hosted in June, 2017 include discussion and interview with a diverse set up stakeholders to provide information early in the plan development stages.

Project Timeline

May 10: Planning Project Startup

May 17: Steering Committee Selected by County Council

June 20-21: Focus Group Meetings

September 6: Public Visioning and Alternatives Meeting and Web Forum

October 17: Council Work Session Briefing and Review

November 8: Public Prioritization Meeting and Web Forum

December: Draft Plan Document for Review

January - February 2018: Council Plan Adoption Meeting